How does this help your business? Reputation is very important -- a few bad references can kill a service business, and heaven help you if you need to do a product recall. However, anytime you attract press attention you can try to turn it to your advantage. Be sure to be prepared with what message you want to share, then stick to it. If you want to talk about your new product and they ask you about tax liens, get back to your topic as fast as you can. It takes practice -- not everyone is a natural spokesmodel, even if they are a great salesman. This is because the press is very different from your clients: they come to you knowing what they want you to say, whereas a client may be more open to options you propose. Be honest, but remember you are under no obligation to comment at the time if you are not prepared. Reschedule the phone call or arrange a meeting on your own terms if there is media interest in your business. There is no story without you!