When you think of people who have started thier own businesses and been successful, what's the first word that comes to mind? Risky? Crazy? Brave? Reckless? Conservative? Calculating? Eric Schurenberg argues in Inc. that the thing entrepreneurs most have in common isn't a personality trait at all. It is an ability to pursue plans outside of existing resources.
It's not a matter of wanting to take risks or avoiding risk; gambling or stacking the deck. Rather, it's a mindset that can see past the limitations of the "current" and work towards an ideal goal, then take steps to bring the current reality in line with the ideal. And Schurenberg agrees with what's probably running through your head right now: that's "so friggin' hard. And so friggin' necessary."
It's not a matter of wanting to take risks or avoiding risk; gambling or stacking the deck. Rather, it's a mindset that can see past the limitations of the "current" and work towards an ideal goal, then take steps to bring the current reality in line with the ideal. And Schurenberg agrees with what's probably running through your head right now: that's "so friggin' hard. And so friggin' necessary."
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