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Don't be intimidated by the "big guns" in the marketplace

1/17/2012

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There are dozens of adages about success like, "find something you love to do, then find a way to get paid for it."  Often, we assume that this means we need a certain level of competency and expertise to be successful.  The Wall Street Journal outlined how Gaston Glock revolutionized an industry by approaching a problem without expertise;  without pre-conceived notions, that is. 

As important as it is for you to be competent in the skills you have, it takes a lot of courage to think outside the box of your industry.  Perhaps the strategy of doing something faster, cheaper, better, or with better service is not having the financial returns you hoped it would in this tough economy.  Maybe it's time to reimagine your product or your marketing in a radical way?
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