Now, it's hard enough to articulate that when it's true. But the point is more that you need to know what kind of customers you want, what kind of customers you have, and why there may be a disparity.
It takes both soul-searching and market research. Perhaps you wish you could target only "The One Percent," but in reality your products and services are more appealing to middle-income people looking to find high value at a reasonable price. Talk to your customers and listen even if it's not what you're hoping to hear. You can either adjust your products and services, or adjust your marketing.