One of the very first steps of a new business venture is the name. The name is your brand, your product, your tag, your handle, your first impression on the customer. From a legal perspective, your business name is also the legal name on all your filing documents. Ultimately, you will have state filings, bank accounts, IRS and state tax numbers, insurance policies, leases, vendor contracts, and perhaps even trademarks and patents attached to this business name. Choosing the name is totally separate from determining the form and structure of your new venture.
This article by Yanik Silver, printed in Entrepreneur Magazine, offers 7 tips to think about before committing to a new business name.
This article by Yanik Silver, printed in Entrepreneur Magazine, offers 7 tips to think about before committing to a new business name.
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