You've worked hard to define your market and target your advertizing. You have a clear plan and a distinctive way to provide products or services, plus a great color scheme for your stationery. What's holding you back from a trademark?
Ten Reasons to Register a Trademark outlines the financial, legal, and emotional benefits to registering (#10 is "it looks great in a frame on your office wall"). The cost may be less than you think. Basic filing fees are fixed by the United States Patent and Trademark Office, and law firms like this one provide trademark clearance searches and applications for reasonable rates. Over the life of your business, making your mark can have a great payoff.
Ten Reasons to Register a Trademark outlines the financial, legal, and emotional benefits to registering (#10 is "it looks great in a frame on your office wall"). The cost may be less than you think. Basic filing fees are fixed by the United States Patent and Trademark Office, and law firms like this one provide trademark clearance searches and applications for reasonable rates. Over the life of your business, making your mark can have a great payoff.
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